Nowadays, even though everyone can check the information
via internet, the printed massive announcement such as flyer, leaflet
pamphlet are still widely used. However, the people tend to just see the
flyer at glance without seeing the essence of the information inside
the flyer. How could that happen? It might be because of the
visualization on the flyer is not appealing enough for the people who
see it. Here, you need a flyer designer to make it more
attractive. However there are some sorts of flyers such as e-flyer,
inexpensive grayscale flyer, glossy flyers, etc. A flyer designer would
gladly create the flyer with the association of the information you are
trying to convey. Here are some criteria of good flyers:
If you wish to invite the people to join a musical, drama,
or concert, it will be better if it has a sense of joy in it. You can
pick a color to be the prime color of your whole flyer and use other
colors as the complimentary. Nevertheless, you have to notice that the
color is adequate-colored, not too much or too pale.
Have you ever imagine a flyer with too many words inside?
We ensure that the readers will just give a glance and pass it. Some
action verbs that we often see inside an event invitation are like “come
and join” , “don’t miss it” etc. Those are called action verbs and are
allowed to use abbreviation, Pidgin, Creole, or even slank language in
order to grab people’s attention. Some even change the words into the
simple numbers that has similar meaning, such as: “R U Ready 4 the
Party?” Nonetheless, being different does not mean to be extremely
unusual and become less acceptable for the citizens. Because we have to
assume that the flyer we create will be read by the people in all ages.
Lastly, always check your essential information such as date, day, time
and venue.
3. Put a jargon
Some creative designer would add a jargon in every flyer to
append more pleasant appearance to it. The jargon is better to be
simple, unique yet memorable. Though it shall be distinctive, it still
needs to have a bond to tie the jargon to the event.
As a final point, a flyer designer should be able to meet
the above criteria to grasp the client’s expectation. In addition, as a
client who use the service you have to be tactical to plan and check
whether your designer have all items above checked or not. If you are in
a confusion to create a flyer, please do not hesitate to contact your graphic design firm or designer who has specialisation in flyer design.
